1. Introduction
True North Travels ("we," "our," or "us") uses cookies and similar technologies on our website, truenorthtravels.com (the "Site"). By using the Site, you consent to the use of cookies in accordance with this Cookie Policy.
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies), how third parties we may partner with may use cookies on the Site, and your choices regarding cookies.
2. What Are Cookies
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.
In addition to cookies, we may use other similar technologies like web beacons (sometimes called "tracking pixels" or "clear gifs"), browser storage, and plug-ins. For simplicity, we also refer to these as "cookies" in this Cookie Policy.
3. Types of Cookies We Use
We use different types of cookies for various reasons. Depending on their purpose, cookies may be classified as:
3.1 Necessary (Essential) Cookies
These cookies are essential for the Site to function properly. They enable basic functions like page navigation, secure areas, and shopping cart functionality. The website cannot function properly without these cookies, and they cannot be disabled in our systems.
Name |
Purpose |
Duration |
session_id |
Preserves user session state across page requests |
Session |
cookie_consent |
Stores your cookie consent preferences |
1 year |
3.2 Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site.
Name |
Purpose |
Duration |
_ga |
Google Analytics cookie used to distinguish users |
2 years |
_gid |
Google Analytics cookie used to distinguish users |
24 hours |
_gat |
Google Analytics cookie used to throttle request rate |
1 minute |
3.3 Marketing Cookies
These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
Name |
Purpose |
Duration |
_fbp |
Used by Facebook to deliver a series of advertisement products |
3 months |
ads/ga-audiences |
Used by Google AdWords to re-engage visitors who are likely to convert to customers |
Session |
3.4 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
Name |
Purpose |
Duration |
language |
Remembers the user's selected language version of the website |
1 year |
recently_viewed |
Stores information about tours recently viewed by the user |
30 days |
4. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Site, deliver advertisements on and through the Site, and so on.
These third parties may include:
- Analytics providers such as Google Analytics
- Advertising networks such as Google AdSense, Facebook Ads
- Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn
These third parties may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads.
5. Cookie Management
5.1 Cookie Consent
When you first visit our Site, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the "Cookie Preferences" link in the footer of our Site.
5.2 Browser Settings
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, as it will no longer be personalized to you. It may also stop you from saving customized settings like login information.
To manage cookies through your browser settings, please use the help function in your browser or visit the following links for instructions:
5.3 Opt-Out of Third-Party Cookies
For more information about how to opt out of targeted advertising, you can visit these websites:
6. Updates to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.